The Advisory Council

TAC Teleconference: Incorporating Social Media into Your Organization
Thursday, February 23, 2010 at 4:00 PM EST

Social media are coming on strong in 2010, and gaining traction in almost every industry. Whether it's B2C or B2B, social media have a place in how your business increases sales and develops one-on-one relationships with your customers, while saving you organization both time and marketing costs.

		Using a case study of a health-care provider which was losing market share to a new competitor, we will learn how they incorporated social media into their marketing and IT operations, what challenges they faced, what policies they needed to implement, and the success they are achieving as a result of their adoption of social media solutions. As we delve further into understanding this new technology, we will highlight some of the lessons learned that can be applied in any business as they plan to integrate social media into their organization. TAC Expert Tim Pacileo will explore the many facets of social media that need to be taken into consideration. Hot issues that will be addressed during this teleconference include: What should we be doing to protect our corporate name and products? How do we find out what is being said about our products and/or services? What policies do we need to have in place for communicating about our products and services? Do we block employee access to inappropriate sites? How should our marketing team integrate with our IT team? Tim Pacileo, TAC Expert, has more than 30 years of diversified domestic/international executive, IT management and consulting experience with Fortune 500, government and smaller companies in multiple industries. Specializing in developing and implementing strategic IT plans for organizations, as well as acting as a senior project management. His experience includes marketing, sales, planning, IT and business operations, business development, mergers and acquisitions, general management, systems/network integration/outsourcing, e-commerce, social media, e-business, direct marketing, IT strategy and governance. He is a leading business and IT change management consultant, specializing in assisting organizations in reducing costs, improving efficiencies, and integrating IT operations.

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